company culture

Top 6 team building activities for strong company culture

Published on 15 Mar 2023 by Alex ten Klei

How can you ensure that a team building activity has added value? An activity is often mainly organized as an outing or as a reward. Above all, it should be fun to do, and I believe this is mainly a waste of time and money. If you have a moment where you are all together, that is also an ideal moment to make a statement about what you stand for as an organization. What do you find important as an organization, what do we stand for, and what behaviour is part of that?

According to Simon Sinek, Culture is Values + Behavior

In the previous article, these 3 steps emerge with which you can influence the corporate culture:

  • Step 1: Are the core values clear, and does everyone know them?
  • Step 2: Which behaviour is part of the core values?
  • Step 3: Use desired behavior as a measuring instrument

Below you will find six activities that can help you to let the core values live among the employees and to activate behaviour that contributes to your goals.

The Big Picture

We make a design in advance that includes your products and services, but also the vision/mission of the organization, plus the core values. Each team then makes two canvases that together form one life-size painting. The result is a masterpiece that can hang in your office for years to come as a reminder of your organization's vision for the future. More about Big Picture

Go Team

Teams set off armed with a backpack and tablets. Along the way, the teams carry out all kinds of assignments about your core values. This way, the core values are anchored playfully and directly translated into desired behaviour. More about Go Team


Design the city you would like your children or grandchildren to live in. What is important in a living environment, and how do you apply this to a scale model? A lifelike simulation in which decision-making processes, persuasiveness and consensus are needed to achieve the desired result. More about City Build


All teams explore the Sustainable Development Goals (SDGs) of the United Nations through original and challenging assignments. Along the way, you will learn about sustainability and make an action plan about what you and your team can do differently tomorrow to contribute to a better future. More about Impact

Chain Reaction

Action = Reaction to this huge chain reaction. All teams make 'machines' that they link to form one giant track of toys. The teams make a plan, improvise, test, coordinate with each other and work towards a common goal. Want to know more about Chain Reaction?


Bring your core values to life in a stop-motion video. The teams decide how to represent the core values best and then translate this into images. Later this year, we will launch Animate as a unique program in the Netherlands, but you can already take a look.

Through one of these activities, you ensure that an outing becomes more than a reward. If you do it right, team building becomes an investment in future results.

I want to consider how we can bring your core values to life.

Alex ten Klei

Chief Play Officer

Developing skills and mindsets with gamification and team building solutions.

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